In Alberta, opportunity doesn’t knock, it roars.

Alberta Liberal Leader Kevin Taft has unveiled the party’s fall fundraising theme, ‘Put Your Money Where Your Dreams Are.’

The fall campaign urges donors to work with the Alberta Liberals to achieve the province’s potential in education, environmental protection, arts and culture and a sustainable future. “All political parties depend on donations for survival. In fact, aside from voting, donating to the party of your choice is one of the best ways to support a strong democracy,” notes Taft.

“But in Alberta, where government doesn’t change for decades, the tendency of major contributors to favour the ruling party has created a huge barrier for anyone else in the race.”

Taft says overflowing coffers allow the PCs to buy up advertising space in advance and flood the province with their party’s message during the campaign period, not an option for opposition parties with modest budgets that depend mostly on individual donations. Voters hard pressed to see there is a strong alternative stay home on Election Day, or simply shrug and cast their ballot for the status quo.

To reinvigorate democracy in Alberta, the Alberta Liberals are challenging Albertans to contribute in order to level the campaign playing field.